Google Site Search Change Opens Marketing Opportunity

As you can probably tell, this could become a very powerful marketing tool, like Salesforce customer experience.  What’s also clear is that this wil have to be treated with the up most respect and care.  Allow the wrong site into your search results, and you could push visitors away in their droves.

One of the benefits of this direct search result marketing is that you can give your visitors added benefit.  If they search your site for something that isn’t there, they may very well find whatever they seek on one of your advertisers sites.