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Identifying your Audience, and Knowing what YOU should expect from THEM

One of the most popular tips out there for blog writers is “Get to know your audience”. The theory goes that once you know your target audience, you can, well, target them. This essentially means that you can write content that appeals to this abstract group of people. I have mixed feelings on this subject [...]

What Stats Should you be Interested In?

If you run a blog or website, chances are there are loads of stats at your disposal. Everything from referrers to bounce rates. Keywords and heat maps. Digging into stats packages such as Google Analytics can be daunting even if you know what everything means. If you don’t, it can be downright traumatic. Stats are [...]

5 Ways to Monetise your Blog

These days, even with a small site or a new blog, monetisation (monetization for Americans) is a constant consideration. This can be a double edged sword, as getting the right kind of monetisation is key. Fortunately, there are so many options out there you can not only pick and choose, but also test and optimise. [...]

5 Resources to Make YOU a Better Blogger

If your a blogger, you need help. I know that’s a blunt statement, but it needs to be said. There isn’t a blogger on the planet who knows everything. Fortunately, many people know bits of information, often in highly specialised areas. The great thing is, bloggers like to write, so they will often share their [...]

5 Simple Steps to a Better Blog

I’m very much of the opinion that certain things in life are over complicated. Some things, like brain surgery, are just complicated, there’s not getting away from it. Other things however, are made more complicated than they really are. I believe Blogging falls into the latter category. So, with that in mind I’m going to [...]

Adsense Optimisation, Straight from the Horse's Mouth

Adsense can be a great money spinner for bloggers and webmasters. Getting the most out of it can be a bit of a dark art. And to muddy the waters even further, there’s loads of advice out there, some of which goes into an insane amount of detail. The problem is, everyone who gives advice [...]

One Week to a Professional Blog

There’s a boat load of people out there who would like to make a living out of Blogging, but few who actually do. I happen to be one of the dreamers. I’d love to make a living out of blogging, it’s something I enjoy and to be honest, it just doesn’t seem like real work. [...]

How to Scientifically Identify Content that's Perfect for your Blog

Every day I seem to come across articles giving advice on finding content for bloggers. Finding inspiration, beating writers block, the usual. Some tips are obvious, some less so. They all seem to have a common theme though, go out there and find something that interests you and hope it also interests your readers. It’s [...]

Reducing Bounce Rates with the Personal Touch

Quite a few months ago I wrote a post on what I considered to be the best hidden features and tools to be found in OSX. Much to my surprise, the article quickly hit the front page of digg.com and became very popular. In fact, that one article still provides more than 50% of this [...]

Is Stikkit the Ultimate Blogging Aide?

There are a few universal truths about Blogging. Firstly, many bloggers see blogging as a hobby, something to do in their spare time. Secondly, bloggers tend to be ideas people, they think of something and then blog about it. The problem is, these two truths don’t really go hand in hand. When the ideas come, [...]

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