Marketing

Congratulations… The Apple Advantage

After opening a new Time Capsule, I discovered a few things about Apple’s packaging, all designed to make you fee special.

How Can Apple Continually Upstage an Entire Industry?

Apple always appear to create huge amounts of buzz without really trying. So what tactics do they use? And how have they managed to upstage an entire industry two years in a row?

Finally, Google Takes a Valid and Worthwhile Step

I’ve written previously about Google reducing the PageRank of sites that sell links, but it seems as if they’ve gotten round to another much maligned aspect of blogging, Pay Per Post.  Personally, I don’t like Pay Per Post.  While I accept that some blogs make alot of money from it (see the image below), and […]

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