Usability Testing

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Usability is one of the most important elements of a successful website.  Users won’t judge you on usability, they will either use your site or leave.  This is especially true in today’s world, where internet users are looking for instant gratification and aren’t prepared to hunt around for what they want.  If you can’t provide what they want, when they want it, they’ll go somewhere that can.

This is a constant challenge for owners and operators of websites.  Unfortunately, many “web designers” aren’t equipped to impartially audit a website for usability.  This, ultimately, comes down to a combination of the investment they feel in their own design and a desire to be as aesthetically pleasing as possible.  These are often at odds with good usability.

Why?

Every website should put usability at the forefront of its design.  Almost every other metric by which you can judge the success of a website, sales, visitors, page views, conversions, are reliant on good usability.  Implementing the recommendations in out Usability Assessment can significantly improve the performance of your website in these key areas, as well as increasing user satisfaction thus driving more “word of mouth” visitors.  The sort of loyal visitors money can’t buy.

What?

Our Usability Assessment covers the following: -

• Home Page Assessment - Is the information on your Home Page relevant and usefull?  Is there anything missing? Anything spurious?
• Navigation Assessment - How easy is the site to navigate?  Are you Object Focused or Task Focused, and which is most appropriate for your visitors?
• Layout & Design Assessment - Is your layout and design conducive to the purpose of your site?
• Information Gaps - Are you supplying the type, and detail of information your visitors expect?  Are there any glaring omissions?
• Feature Assessment - Are there features that should be on your site, but aren’t?  Do you provide functionality that isn’t as usable as it should be?
• Technical Assessment* - Does the site work across multiple browsers?  On mobile devices?  Are there any bugs or security holes?

How Much?

Your detailed usability assessment, complete with recommendations for improvement, can be delivered to you within Five Working Days.  Each report, in PDF format, costs £129 ($250), payable through PayPal.

To take advantage, enter your details in the form below and we’ll get back to you as soon as possible.

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Limitations

By submitting the form above you are accepting the following terms and conditions.

1. We will, to our best endeavours, assess your site for usability and the other key metrics listed above within five working days.  During busy periods, this may take longer.
2. *For large sites, only significant pages, such as section heads and splash pages will be tested in addition to a subset of “normal” pages.  It is not possible to do an exhaustive assessment of every page on large sites.
3. You give permission for us to use the report we generate in any marketing material and/or case studies.  This includes the use of screen shots from your site.  If you wish to opt out of this clause, please make this clear when we first contact you.
4. If your site requires an account for access, you will be required to supply us with one.  We will assess both the signup process and the interior of the site.  If you require us to assess a purchasing process on your site, you will need to provide a dummy account which can make purchases without requiring any card or bank details -OR- dummy card/bank details that your site will accept.  These are usually used in the functional testing of your site.
5. Upon confirming your order, we will request some statistics about your site.  You are under no obligation to provide these statistics however they can help us identify any bottle necks caused by poor usability.  They will also help us visualise, for you, the benefit of good usability in a way tailoured to your specific site.
6. The report is, by default, provided in PDF format.  It is assumed that you have the necessary application to view files in this format.  The free Adobe Reader software is an example of an application which allows this.  We can also provide the report in HTML format, for viewing in a browser.
7. We will not sell, distribute, or make available in any way your personal details.  The details of your site may be used in promotional material (see clause 3).

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